How you tell your story can make all the difference
Communication and strong storytelling have been key to my successful career as an editor and journalist. I leverage my skills and insights to assist you to build the best communication and PR strategies for your business. I will work with you to …
Craft & Tell Your Story.
Key Messages
Identifying your brand’s key messages will ensure clear focus when you are aiming to influence your target audiences with your story. Together we will develop your key messages, refine them and design strategies to share them with your audience.
Media & PR
As a former news and features commissioning editor - in print and online - I know what stories land and why. I ignored many ill-timed, badly-written press releases and can advise you how best to reach relevant media. We can work together to ensure your message is communicated to the right audience at the right time.
Social promotion
When it comes to many brand messages, you can be your own PR machine by leveraging social media. I will audit your accounts and advise how best to share your key messages and build an engaged community on the social channels relevant to your product or service and suitable for your team.
Content Creation
Strong content is critical to telling your story especially as we communicate with audiences across multiple channels. I will assist you to identify the key content pillars relevant to your business and craft content to attract your audience.
“Media coverage prior to opening and for the official launch night amounted to just over €500,000 worth of media coverage reaching over an estimated two million people.”
- Dave O’Connor, Head of Marketing Vaults Live (2018)